Big mission for little ones
Our purpose is to let babies move, sleep, play and live in comfort.
Hold on caregivers, we are revolutionising infant care, one product at a time. As we grow with your baby, we are on a mission to craft and deliver a one stop shop that adds a meaning to you and your little one's lives.
Infant care is not always about cheap substitutes, more options and trendy purchases. It should be about thoughtful details, right choices and meaningful products; and we are here to change that.
Perfection isn't made in a day
Designed in Paris
It took us almost an year of research with professionals in Paris to understand what it takes to be minimal and mindful and hence meaningful for little lives.
We have thus curated a collection which is not only aesthetic but also stimulating for the brain and calming for the mood.
Each of our designs tell a story, have a story and builds one for little ones to dream big. We call it - cognitive design.
This wardrobe is special, but it shouldn't be
Made in India
Swaying away from the mass production or import route for our timeless collection, we are proudly made in India for babies, the parents, their families and the environment.
Setting a stage for state-of-the-art Indian craftsmanship and precision, each piece is made to last, designed for life; so you can buy less but better.
GOTS Certified
Anti-Bacterial
Toxins Free
Gender Neutral
Why two 24-year olds launched a baby brand?
It all started in the streets of Paris. While travelling and studying, we realised a tremendous disparity in the quality and designs of products used by parents in Europe with that of in India.
Though the source of the products was generally the same - usually India, mostly China - the standards of quality varied vastly. With our observations and conversations, we found out that it was rooted in the consumer preference. Parents in India, in a big picture, are not aware or informed enough about - 'what to buy?', 'why to buy?', 'what it is that they are buying?' - which is why the standards are low and anything works.
But not anymore, little ones need big brains and a bigger heart to craft what they have been missing.
AND sometimes you need a Gen(z)ius.
India’s Only Brand for Babies.
Designed in Paris. Made in India.